Page 2 - Effertz Key Ranch 39th Annual Charolais Bull Sale
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Welcome to our

             39th Annual Bull Sale.

        We’ve had our Charolais cattle since 1959, and we have been   New research from Dr. David Lalman, Oklahoma State University,
        breeding our Salers since 1983. Here at Effertz Key Ranch, we are   shows that heterosis increases production 20 – 25% per cow.  More
        always working on genetics that will make this business more   than half of this effect is dependent on the use of crossbred cows.
        profi table. We are trying to offer healthy, sound bulls that have   Our bulls fi t into this scenario very well.  Our Salers Optimizers will
        been tested and measured to show the differences in their potential.   help you build an excellent, crossbred cowherd.  Use our Charolais
        These bulls were weaned off of what I would call average grass with   bulls on your crossbred cows as a terminal sire to boost heterosis.
        no creep, but when these genetics get to the bunk, they really gain
                                                               We know you are busy this time of year and that this winter has
        which tells me the performance is bred into these bulls.
                                                               been particularly challenging. We welcome you to come by and take
        The offering includes 71 Charolais bulls, some of which carry a   a look at the bulls at our north ranch or study the videos on our
        buckskin gene and even though are purebred Charolais, they may   website before the sale. If you can’t make it to Rugby Livestock on
        have different shades of red hide. Some of these red-hided bulls will   sale day, call us to discuss the bull options that will fi t your cows,
        throw black hide on black cows.                        even if you plan to bid online with If you have any
                                                               problems, feel free to call one us on our cell phones:
        The Salers offering includes 51 bulls, split in half between red and
        black hides. They include different percentages of Angus and Salers.   Roger: 701-720-1156 Kevin: 701-720-1363 Neil: 701-471-0153.
        There are a few carrying a percentage of Charolais. These bulls will
                                                               We will be happy to help you with trucking arrangements after the
        get weighed at the completion of the test and will be ultrasounded
        for loin eye and marbling. These measurements will be incorporated
        into our exclusive profi t index which does a good job of sorting this   I feel good about this industry and I look forward to doing business
        offering. This data will be available on our website.  with new and old friends on March 9.

        This year the offering will also include three top Charolais show   If you have any questions, give any of us here at EKR a call.
        heifer prospects, two sired by Keys Progressive and one by Keys
        Maximizer. Several of our heifers have had successful show careers   Roger Effertz and the EKR Crew
        across the U.S. – take a look at these exciting females.
        Video of the sale cattle are on the website

        This year we have the Igenity DNA panel available on the sale bulls.
        It measures the maternal traits maternal calving ease and stayability,
        the performance traits residual feed intake and average daily gain,
        the carcass traits tenderness and marbling, the Leptin gene that we
        have tested for years, and provides an Igenity Production Index.
        The tenderness scores and leptin data are in the catalog and the
        remainder of the Igenity panel can be found on our website,
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