Page 23 - Effertz Key Ranch 40th Annual Bull Sale Charolais and Salers Optimizers – March 8, 2018
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I  KEYS DIRECT FIRE 18Y

                    BIRTH DATE:   2/16/11   H/P/S: POLLED  COLOR: BLACK  REG. #: P675511
                    BW:77   ADJ. WW:669  ADJ. YW:1217  REA:14.2  IMF:  LEPTIN:TT
                     BW     WW   YW    Milk  MWW    CE   MCE
                     1.5   50    102    4    29    0.5   0.3
                                   GAR PRECISION      %SA 50SA
            C A FUTURE DIRECTION 5321   [ CA MISS POWER FIX 308
        5L DIRECT FIRE 1641-6443                         50AR
            5L FIREFLY 174-1641    5L MILLENNIUM RED 816
                                 [ 5L FIREFLY 666-174
                                   TFI POLLED AFTERSHOCK
            RCM P R FIRECRACKER   [ DJF POLLED LEAH 127L
        MISS KEY RUBY 133W
            MISS KEY RUBY 204R     SC POLLED BLACK MEDALLION 18M
                                 [ MISS KEY GT 114D
        Direct Fire sires moderate, easy fl eshing bulls and females with tremendous carcass character-
        istics with good balance and performance. His calves are above average for weaning weight and
                                                                                                          REF
        ADG and he is a moderate birth weight sire.                                                       REF. SIRE I. SIRE I
          88        KEYS DIRECT FIRE 83E                P718106
                      BW    WW    YW   Milk  MWW    CE   MCE
                     2.3   59    115   12    42    -0.2  -0.1
        BD:  2/22/17  H/P/S: POLLED  COLOR: RED  BW: 88  ADJ. WW:756
                                             LEPTIN: CT  TENDER: 4
                                   C A FUTURE DIRECTION 5321  %SA 50SA
            5L DIRECT FIRE 1641-6443  [ 5L FIREFLY 174-1641
        KEYS DIRECT FIRE 18Y                            25AR
            MISS KEY RUBY 133W     RCM P R FIRECRACKER  25AN
                                 [ MISS KEY RUBY 204R
                                   B/R NEW DESIGN 036
            J W K NEW DESIGN 0028  [ J W K GAINES LADY 8062
        MISS KEY EBONY 60U
            MISS KEY EBONY 99K     KEYS POLLED REDWOOD 60E
                                 [ MISS KEY EBONY 89F PLD
        With a high marbling bloodline, this attractive red polled Direct Fire 18Y son is stacked with
        powerul Salers and Angus genetics on both sides. Excellent growth.
                                                                                                              Lot 88
                                                                                                              Lot 88
          89        KEYS DIRECT FIRE 142E               P718109
                      BW    WW    YW   Milk  MWW    CE   MCE
                     1.5   63    116   12    44    0.5   0.2
        BD:  3/10/17  H/P/S: POLLED  COLOR: RED  BW: 75  ADJ. WW:782
                                             LEPTIN: TT  TENDER: 6
                                   C A FUTURE DIRECTION 5321  %SA 62.5SA
            5L DIRECT FIRE 1641-6443  [ 5L FIREFLY 174-1641
        KEYS DIRECT FIRE 18Y                            25AR
            MISS KEY RUBY 133W     RCM P R FIRECRACKER  12.5AN
                                 [ MISS KEY RUBY 204R
                                   HA THUNDER T705
            MAC CAMERON 318X     [ MAC TALLIE 234T
        MISS KEY NAOMI 88Z
            MISS KEY NAOMI 202U    O C C PROVOST 737P
                                 [ MISS KEY NAOMI 59N
        Look, look at this red polled low birth, high growth son of the consistant high marbling sire,
        Direct Fire 18Y. He looks like a “Sure Fire” herdsire and has the low BW, high WW and EPD’s to
                                                                                       2018 Denver Pen of Salers Bulls
        back it up.                                                                    2018 Denver Pen of Salers Bulls
          90       KEYS DIRECT FIRE 176E               P718110

                     BW    WW    YW    Milk  MWW   CE    MCE
                     1.5   46    95     8    31    0.5   0.5
        BD:  3/25/17  H/P/S: POLLED  COLOR: BLACK  BW: 80  ADJ. WW:677
                                             LEPTIN: CT  TENDER: 9
                                   C A FUTURE DIRECTION 5321  %SA 50SA
           5L DIRECT FIRE 1641-6443  [ 5L FIREFLY 174-1641
        KEYS DIRECT FIRE 18Y                            50AR
           MISS KEY RUBY 133W      RCM P R FIRECRACKER
                                 [ MISS KEY RUBY 204R
                                   C A FUTURE DIRECTION 5321
           5L DIRECT FIRE 1641-6443  [ 5L FIREFLY 174-1641
        MISS KEY COURTNEY 64Y
           MISS KEY COURTNEY 19N   BIG SKY P BLK STEALTH
                                 [ MISS KEY COURTNEY 131F
        Here a real looker - black and polled and double bred to the 5L Direct Fire bull. This 50/50 puts
        it all together with a low birthweight too!
                                                                                                              Lot 90
                                                                                                              Lot 90
        Visit www.effertzkeyranch.com                                                                            21
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