Page 5 - B&L Red Angus Bull & Female Sale – March 27, 2019
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Top Dollar Angus is a genetic-certifi cation and marketing   Top Dollar Angus helps take the guess work and surprises
         company focused exclusively on the top 25 percent of the   out of growing and feeding cattle. Feed yards are tired of
         industry in carcass and growth Angus and Red Angus-    unpredictable performance and wide-ranging profi tability
         infl uenced feeder cattle. Top Dollar Angus is a program   results from group to group on cattle they purchase. Cattle
         similar to other popular branded-beef programs, except that   often look the same and have the same colored hides,
         Top Dollar Angus does its branding in the feeder cattle and   but are very different genetically. That’s why the genetic
         calf market.                                           certifi cation of high-end Angus and Red Angus feeder cattle
                                                                is here! The industry must differentiate the best Angus and
         Qualifi ed herds must have two or more generations of   Red Angus genetics from average cattle, and that’s what Top
         Angus (Black or Red) genetics with growth and carcass   Dollar Angus will do for you!
         traits objectively ranking in the top 25 percent of the breed
         based on documented historical sire use. DNA evaluation   If you have consistently invested in high-performance Angus
         conducted by Zoetis or GeneSeek is another workable    or Red Angus genetics, Top Dollar Angus will make your
         method to qualify. Once your cattle have met the necessary   cattle stand out from the pack and get you the premiums
         requirements, they will be marketed under the Top Dollar   you deserve. No matter how you market your cattle, our goal
         Angus brand and logo, and will be promoted aggressively to   is to create more demand and higher prices for your calves.
         a large number of feed yards and buyers. In today’s market,
         Top Dollar Angus cattle are seeing premiums ranging from
         $30 to $70 per head above the average market.

         Why the premium? Cattle feeders know that Top Dollar
         Angus cattle perform better and have higher grid-based
         carcass rewards compared to other cattle. This puts more
         dollars per head into the cattle feeder’s pocket, which can be
         passed back to the producer in the form of premiums paid
         above market price.












        B&L Red Angus Bull Sale                                                                                    3
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