Page 2 - Effertz Key Ranch 41st Annual Charolais and Salers Optimizers Bull Sale – March 14, 2019

Welcome to our

41st Annual Bull Sale.

We’ve had our Charolais cattle since 1959, and we have
been breeding our Salers since 1983. Here at Effertz
Charolais bulls on your crossbred cows as a terminal
Key Ranch, we are always working on genetics that
sire to boost heterosis.
will make this business more profi table. We are trying
to offer healthy, sound bulls that have been tested and We know you are busy this time of year and that this
measured to show the differences in their potential. winter has been particularly challenging. We welcome
These bulls were weaned off of what I would call you to come by and take a look at the bulls at our north
average grass with no creep, but when these genetics ranch or study the videos on our website before the
get to the bunk, they really gain which tells me the sale. If you can’t make it to Rugby Livestock on sale day,
performance is bred into these bulls. call us to discuss the bull options that will fi t your cows,
even if you plan to bid online with liveauctions.tv. If you
The offering includes 72 Charolais bulls, some of which
have any problems, feel free to call one us on our cell
carry a buckskin gene and even though are purebred
phones:
Charolais, they may have different shades of red hide.
Roger: 701-720-1156
Some of these red-hided bulls will throw black hide on
Kevin: 701-720-1363
black cows.
Neil: 701-471-0153
The Salers offering includes 51 bulls, both red and black
We will be happy to help you with trucking
hides. They include different percentages of Angus
arrangements after the sale.
and Salers. There are a few carrying a percentage of
Charolais. These bulls will be weighed at the completion I feel good about this industry and we look forward to
of the test and will be ultrasounded for loin eye and doing business with new and old friends on March 14.
marbling. These measurements will be incorporated
into our exclusive profi t index which does a good job If you have any questions, give any of us at EKR a call.
of sorting the bulls. This data will be available on our Roger Effertz and the EKR Crew
website www.effertzkeyranch.com in mid February.

Video of the sale cattle will be on the website
www.effertzkeyranch.com.

Research from Dr. David Lalman, Oklahoma State
University, shows that heterosis increases production
20 – 25% per cow. More than half of this effect is
dependent on the use of crossbred cows. Our bulls fi t
into this scenario very well. Our Salers Optimizers will
help you build an excellent, crossbred cowherd. Use our