Page 2 - Dahl Land & Cattle Replacement Heifer Auction – Feb. 22, 2018 Private Treaty Bull Sale

Dear Family, Friends and all Past, Present and Future Customers:

Dahl Land & Cattle LLP hopes that you and your family had a Being in the seedstock business has never been easy. Extra re-
great 2017 and a blessed Christmas and holiday season. cord keeping, more labor, increased expenses from registration
to advertising are some of the things that we have spent hours
Several years ago, we moved our original sale date from March the last couple years discussing, debating, crunching numbers
to the fi rst Tuesday in May. There were several good reasons and thinking about.
for doing this including we historically calve in March and
April. Having a sale in May allowed our sale cattle to be a full With all that being said. We realize we have spent too many
12 months old and the performance data would be a more years developing the genetics, invested too much time and la-
accurate number. It allowed us to be able fertility test our cattle bor to just leave the seedstock business and leave good custom-
and have a more reliable test result. The cattle were fed and ers who have come to appreciate and rely on our genetics.
cared for at our risk if something should happen to them, not at
the buyer’s risk. The cattle were ready to turn out on grass for Dahl Land & Cattle LLP has decided that to accomplish our
breeding. goals – and hopefully yours – that we are going to change our
marketing strategy by going from an annual production sale to
We were pioneers in the area to offer ready-to-breed, one- a private treaty sale.
brand, replacement-quality females in large enough numbers to
make it worthwhile. Our yearling replacement heifers have developed quite a
following. We truly appreciate the customers that make the
Over the last couple years, there have been quite a few changes heifer sale successful, so on Feb. 22, 2018, we will be offering
in the “cattle industry.” Mostly, the age of the producers has 100 yearling replacement heifers for sale at Napoleon Livestock,
increased, and they are looking towards less labor and easier Napoleon, N.D. They will be Bangs vaccinated and vet checked
labor. It has resulted in producers moving their calving dates for breeding soundness.
to be more in-line with nature. It has also changed the produc-
er mindset from one of more pounds sold to one of more live Beginning on March 15, 2018, we will offer 50 yearling bulls
calves sold at weaning (more calving ease). We have always for sale at private treaty. The bulls will be at our feedlot located
had that mindset. Also, there have been changes in farming at 4771 57th St SE, Streeter, ND. There will be performance
practices from primarily small grains to more row crops. That information available on them, they will be sorted by price
has meant that some of our customers may be in the fi eld on and phenotype. We will feed and hold the bulls until the buyer
our sale day. either needs them or they have passed a semen test. If the buyer
needs them early, the bulls will be guaranteed breeders. We
As was mentioned earlier, the average age of cattle producers will do our best to deliver them. If you wish to view the bulls,
has increased. At Dahl Land & Cattle, time has not stood still. please contact us and we will be more than happy to show
The partners realize that we are aging just like everyone else. them to you. We will post performance information on our
Time has forced us to take a long hard look at where and what web-site www.dahlcattle.com, or if you contact u,s we will send
we are doing and where and what we want to be doing. How you the information.
do we get from today, to doing what we envision the future to
be? It has become obvious over the last couple years that the In closing, Dahl Land & Cattle LLP hopes that you have a very
number of producers who want to be in the seedstock business successful 2018.
has exploded. The increase seems to have mostly come from
younger producers who see the seedstock business as a way of Sincerely,
increasing revenue without having to increase their land base. Dahl Land & Cattle LLP