Page 2 - Effertz Key Ranch 40th Annual Bull Sale Charolais and Salers Optimizers – March 8, 2018

Welcome to our

40th Annual Bull Sale.

Greetings from Effertz Key Ranch!
I suppose we could start by saying somebody forgot between red and black hides. They include different
to tell the Big Boy that it should rain in this country percentages of Angus and Salers. There are a few
once in a while, but I will leave that to a person more carrying a percentage of Charolais.
qualifi ed than me.
We know it’s always busy this time of year. We welcome
This our 40th Annual Bull Sale, and I am starting to you to come by and take a look at the bulls at our ranch
think that the intrigue of this business is in evaluating or study the videos on our website before the sale. If
seedstock. We decided to take two pens of bulls to the you can’t make it to Rugby Livestock on sale day, call us
National Western Stock Show in Denver after a four-year to discuss the bull options that will fi t your cows, even
break. After getting a dose of how EPDs, DNA, and all if you plan to bid online with liveauctions.tv. If you
the rest of the numbers trump an animal’s phenotype in have any problems, feel free to call one of us on our cell
a show competition, you can get into some stimulating phones.
conversations. One of the comments I found interesting Roger –701-720-1156
was there are only two breeds that offer maximum Kevin – 701-720-1363
heterosis to our commercial cow herd mix in the Neil – 701-471-0153
country today: Brahman and Charolais. Most of our
I feel good about the industry we’re in, and I look
commercial cowherds have a mix of all the other breeds
forward to doing business with new and old friends on
in them, which dilutes heterosis. We believe maximum
March 8.
heterosis is still very important.
If you have questions, give us a call.
We are still focusing on featuring healthy sound bulls
that have been tested and measured to show the Roger Effertz and the EKR Crew
differences in their potential. These bulls were weaned
off of what I would call average grass with no creep, but
when these genetics get to the bunk, the rate of gain
averages over 4 pounds which tells me the performance
is bred into these bulls.

As to our sale offering, it is similar to last year with
69 Charolais bulls and 45 Salers bulls. Some of our
Charolais carry a buckskin gene and even though are
purebred Char, they may have different shades of red
hide. Some of these red-hided bulls will throw black
hide on black cows. Our Salers offering is split in half