Page 2 - Red Hill Farms Black and Red Angus and SimGenetics Bulls – March 17, 2018

Dear Friends,

We are pleased to share our catalog and welcome you to our 13th Annual “More
than a Bull” sale at Red Hill Farms. We are thankful to all our past customers and
to the many commercial producers and purebred breeders who have studied and
expressed interest in our cattle. In each of the last four Red Hill spring sales, bulls
have sold into 13 states. It is humbling to learn of the success our customers are
having with Red Hill genetics. Our goal is to provide practical breeding stock to
improve the profi tability of our customers. We pride ourselves in offering you, the
customer, the results of our comprehensive records system – from birth to rail to
cowherd records – and sharing all the information with you.
We have made every effort to provide information to simplify selection decisions.
We realize that the number of EPDs available has continued to increase, and decid-
ing how to use the entire array can be challenging. However, a logical solution is
the use of selection indices - a procedure that combines all the EPDs into a $ value.
We provide genomically enhanced EPDs on every bull and those EPDs are used to
calculate the index values. We have tremendous confi dence in these indices and
use them in our own selection programs. We are proud that our bulls rank near the
top of each breed. We encourage you to take note of the percentile rankings given
for each EPD and index. This value gives the relative ranking within each breed.

We welcome you to join us on Friday for our cow herd tours and evening “Cattle
Talk”. The Friday evening program will feature Dr. Nevil Speer, Vice President of
U.S. Operations, AgriClear, Inc. speaking on “Improving Profi tability by Capturing
the Value of Superior Genetics and Management.”

A major reward of the seedstock business is the opportunity to enjoy the friendship
and fellowship of our customers and fellow breeders. Visitors are always welcome
to visit our farm to study our cattle, records, and production system. We also enjoy
the opportunity to answer questions relative to the cattle and our operation. After
reviewing the catalog, please contact us with any questions you might have. We
hope to see you on March 16 and 17.

Bart, Sarah and Ty Jones
Gordon and Susan Jones