Page 2 - Green Mountain Red Angus Bull Production Sale – March 15, 2022
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Welcome GREEN MOUNTAIN RED ANGUS
GREEN MOUNT
AIN RED ANGUS
Welcome to Green Mountain RED Angus!
Welcome to our 23rd annual bull sale! What an amazing thing to be able
to say. Not only is this our 23rd sale, but it is our 37th year selling qual-
ity Red Angus genetics.
We couldn’t be more pleased to announce the marriage of our oldest
son, Tom, to Katie (Harris) Morton. Tom is gradually moving into a
more managerial position at Green Mountain Red Angus. Katie works
part-time on the ranch and is invaluable in the office and as an AI tech.
Jim graduated from MSU this past May, with a BA in photography, and
continues to provide us with beautiful images of the ranching lifestyle.
He has been on the ranch full-time since then and has become an es-
sential member of the GMRA crew. It is very exciting so see this next
generation so passionate about agriculture and the Red Angus breed
in particular. We are so blessed to have the boys want to be an integral
part of the ranch and look forward to many more years of quality Red
Angus seedstock production.
This last year was a challenge for many producers with the drought that
covered much of the country. We have also seen struggles with supply
Jim, Julie, Katie, Tom and Bob Morton chains, from the labor force needed in packing plants, to the availability
of trucks to move those supplies. We always try to keep our focus on
the future and things that are happening in a positive way, especially in
the agricultural sector. One of our most trusted sources for news and projections is Clint Berry with Superior Livestock. He is on the forefront of
many facets, from political positions within the industry, to owning cattle on feed, to purchasing and shipping feeder cattle.
According to Clint: The cattle market is heating up with nearly every indicator pointing toward great opportunities for higher cattle prices as
we move into 2022 & beyond. With lower cattle numbers & all-time high beef demand in both the domestic & export markets, the leverage is
swinging from the packing side back to the producer side of the supply/demand equation. While we face a lot of challenges outside the industry -
Ukraine/Russia conflict, inflation, and possible government intrusions into our business, the fundamentals are certainly in our favor. Let’s just pray
for moisture where needed! Bull sale season is upon us and now is the time to evaluate your bull battery & identify areas for improvement in your
herds’ genetics. Balancing the need to reduce costs on the farm/ranch, while strategically improving our productivity & value to the buyer (post-
weaning gain & carcass merit) is driven by the bulls we select & the females retained out of those sires. Invest in the upgrade & capture more
profitability in the years to come.
As your trusted seedstock source we make every effort to provide our customers with not only breed-leading genetics, but data that is based
on the most progressive and advanced collection methods we can. This includes DNA technology providing parent verification and genomically
enhanced EPDs. We also turn in complete data collection and submission, beginning at BW and continuing through all personal performance data
markers. Carcass ultrasound is performed, as is all reported phenotypic evaluations, and our own in-house evaluations.
As technology progresses, we are able to more readily identify the cattle that will excel in various facets of production, and here at GMRA we utilize
everything we can to provide you with the most comprehensive and accurate data in the industry. The crew at Green Mountain Red Angus would
like to thank you for putting your trust in our program for over 35 years. We hope you enjoy looking at the genetic packages offered in this catalog.
Please reach out if you would like any additional information to help with your genetic selections. Stay well and we look forward to seeing you on
sale day!
Bob, Julie, Tom, Katie, Jim
Green Mountain Red Angus View a sortable Excel spreadsheet and videos at www.gmracattle.com.