Page 2 - Effertz Key Ranch Annual Bull Sale – March 9, 2023

HIGH-IMPACT GENETICS ...
HIGH-IMP A CT GENETICS ...

Welcome to our 45th Annual Bull Sale! on the use of crossbred cows. Our bulls fit into this scenario
very well. Our Salers Optimizers will help you build an
Here at Effertz Key Ranch, we have been breeding excellent, crossbred cowherd. Use our Charolais bulls on
Charolais cattle since 1959 and Salers since 1983. Always your crossbred cows as a terminal sire to boost heterosis.
working on genetics that will make this business more
profitable. We offer sound bulls that have been tested and We strongly believe in the genetic potential of our bulls,
measured to prove their quality and great potential within and we have kept up with the industry by genetically
someone else’s program. Despite the hectic spring and dry testing for carcass traits: Leptin, PMCH, IGF2 and CRH.
ending to the summer, our calf crop hasn’t missed a beat, All bulls have been tested and selected for Leptin over the
and we are excited to offer a solid set of bulls. The bulls years. Leptin positive cattle have increased traits in fat
most recent weights showed an average daily gain of 4.5lbs./ accumulation, milk production, cow longevity, weaning
day with several bulls gaining over 5 lbs./day. That feed weights and carcass composition. This is something that
conversion is exactly what we are looking for and that has added a lot of value to our program and our customers’
creates a direct positive impact on our customers’ calves. programs. We have seen first-hand the added value in our
feeder cattle. In September 2021, out of 132 EKR cattle
I want to direct your attention to Lot 17 who had an that were slaughtered at Tyson, 114 graded Choice and 14
actual weaning weight of 985lbs. and Lot 84 who had were Prime.
an actual weaning weight of 955lbs. These two bulls were
the only ones crept fed this summer. We all want heavier We strive to breed cattle that fit a powerful profile, are
weaning weights, but it should also be noted that yearling sound and have high quality carcass traits. We are happy to
weight coupled with our profit index creates a more accurate say that for us and our customers, this method is working.
measurement of a bulls actual performance. We invite you to come by and look at the bulls at our north
ranch or study the videos on our website before the sale. If
This year’s offering includes 81 Charolais bulls, 20 of which you can’t make it to Rugby Livestock on sale day, call us to
are Red Factors. These red-hided bulls typically will throw discuss the bull options that will fit your program, even if
black hide on black cows. Be sure to look at our set of Red you plan to bid online with liveauctions.tv. If you have any
Factor bulls – we have an exceptional group this year. The problems or questions, feel free to call us.
Salers offering includes 46 bulls, both red and black hided
that vary in percentages of Angus and Salers. Roger: 701-720-1156 Kevin: 701-720-1363
Neil: 701-471-0153 Bryan Dean: 701-720-0802
The bulls have been weighed and ultra-sounded for loin eye Adam Dean: 701-537-3882 Julia Dean: 307-462-1072
and marbling. These measurements will be incorporated
into our exclusive profit index which does a good job of We will be happy to help you with trucking arrangements
sorting the bulls. This data will be available on our website after the sale. I am optimistic about this industry and its
www.effertzkeyranch.com two weeks before the sale. future, and we look forward to doing business with new
and old friends on March 9, 2023 at the Rugby Livestock
Videos of the sale bulls are available on our website as well. Auction in Rugby, ND.

Research from Dr. David Lalman, Oklahoma State
University, shows that heterosis increases production by
20-25% per cow. More than half of this effect is dependent Roger Effertz and the EKR Crew