Page 50 - Red Hill Farms Red Angus and Simmental Annual Bull Sale 2017
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Research Validates Red Angus as

        Most-Favored Female

        Ranchers across the country have long recognized the value of
        Red Angus females as the foundation of a profi table cowherd. Now,
        independent research validates those years of cattle production
        experience with tangible data proving the Red Angus heifer’s worth.

        Research Confi rmation             Rancher Trusted
        Esther McCabe, et al., of Kansas State   While market research validates the price
        University, led a study that confi rmed Red   advantage of Red Angus heifers, ranchers
        Angus are the most-favored female in the   have tested and trusted her worth on the
        industry. McCabe and her team compiled   range for years. Red Angus females are
        fi ve years’ worth of pricing data from Su-  desirable as replacement heifers because
        perior Livestock Auction, comparing 13,804   they mature into productive mother cows
        lots of heifer calves totaling over 1.2 million   that reward producers with extra dollars in
        head that sold in 116 video auctions.  their pockets on sale day.

        The research team evaluated the effects   Red Angus cows have gained ranchers’
        of independent variables on the sale price   trust as a complete package through
        of heifer calves that fell into six different   fertility, fl eshing ability, good disposition,
        breed composition groups: English, English   longevity and excellent overall production.
        crosses, English-Continental crosses, Black   They produce feeder calves that earn pre-
        Angus-sired out of dams with no Brahman   miums in the yard and on the rail through
        infl uence, Red Angus-sired out of dams   docility, feed effi ciency, conversion and
        with no Brahman infl uence, and Brah-  carcass merit.
        man-infl uenced.
                                          Over the years, stockmen have voted with
        They deduced that Red Angus-sired heifer   their checkbooks, purchasing heifers they
        calves bring $5 to $9 more per hundred-  know will bring profi tability to their ranch-
        weight than all other breed types.   ing businesses – and Red Angus females are
                                          their most-favored choice.










                                          Independent research studying
                                          fi ve years of Superior Livestock
                                          Auction data confi rms the value of
                                          Red Angus replacement females.
        48 – Red Hill Farms
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