Page 3 - Croissant Red Angus Range-Ready Bull Sale – March 27, 2021

WELCOME

Welcome to the 21st Annual Croissant Red Angus Production Sale. This year’s offering of 80 head of PAP
tested yearling bulls is outstanding. You will have the opportunity to choose from some new bloodlines
this year that continue our commitment to infl uence your affl uence. We are happy to have the Sorensen
family join us again this year; they brought over some great bulls. We also welcome two new members to
the team, Ryan Goodman and Wade Yoder. Ryan joined the team this fall, quickly making an impact in
the operation upscaling Kevin’s technology base. Wade joined right after the fi rst of the year. He will be
with us until he goes back to Oklahoma State University to fi nish his degree this fall. We are blessed to
have such a great crew helping out every day.

Infl uence of Affl uence – what does this mean to you, our customer? It is our commitment in genetic
decisions that make profi tability the key trait. Our approach balances cowherd traits and post weaning
traits, that make it possible to have genetics that rank in the top of the breed for overall profi tability. This
has been a multigenerational endeavor that we stake our reputation on. For generations, we have utilized
large contemporary groups to accurately describe the cattle. Our management approach starts by apply-
ing pressure on the reproductive traits, so you know you’re getting the highest quality bull possible. The
bulls represented here come from cows that are exposed for 30 days as heifers and 45 days as cows. All
open cows are sold, no excuses. The bulls are then sorted to remove disposition and structure issues, we
take care of those before they become an issue for you.

As you look at different seedstock supplier programs, ask yourself, “Is this the way I would do it?” We
take data seriously. Information is recorded on not only the seedstock animals, but also the ones that
didn’t make the cut, and has been turned in for evaluation. For many, many years we have collected
and recorded actual carcass records, how many seedstock suppliers can say that? All the data recording
and DNA makes the EPDs as accurate as possible. To help make it easier, the breed has developed and
reformulated the indices ProS, HB & GM. This upgrade adds different components of Profi t analysis. HB
is built for profi t predictors on ranch, GM is based on profi t post weaning, while ProS takes both of these
and provides a full system profi t predictor. We recommend using ProS & then make component trait
refi nement in making your bull selections. Please take time to look over the EPD defi nitions on the next
page. If you have any questions, feel free to reach out to Kevin.

We look forward to seeing you in person on March 27th at the sale. If you are unable to join us in
person, there are other ways to be a part of the sale, DVAuction, sale day phones, or absentee bidding.
Visitors are always welcome; stop by before the sale to have more individual time to look at the bulls. If
you have any questions please feel free to contact us, we are always here to help.

Sincerely,

Larry, Jean, Sallie, Kevin, and Alisa
The Croissant Red Angus family

All bulls PAP tested. 1