Page 2 - Effertz Key Ranch Charolais and Salers Optimizer Annual Bull Sale – March 12, 2021

Welcome to our
43rd Annual Bull Sale.

We’ve had our Charolais cattle since 1959, and we have been
breeding our Salers since 1983. Here at Effertz Key Ranch, we are
Colorado the previous year. The non-implanted cattle fi nished
always working on genetics that will make this business more
with a 66% yield compared to 62% for our implanted cattle from
profi table. We offer healthy, sound bulls that have been tested and
the previous year and percent choice essentially doubled from 40
measured to show the differences in their potential. These bulls were
to 80 percent on the non-implanted cattle. Our conclusion is the
weaned off of what I would call average grass with no creep, but
continental cross cattle will be sought after in future audited value-
when these genetics get to the bunk, they really gain which tells me
added programs. Going forward we are pursuing more options in
the performance is bred into these bulls.
these programs. Please contact any of us if you are interested.
The offering includes 76 Charolais bulls, some of which carry
We welcome you to come by and take a look at the bulls at our north
a buckskin gene and even though are purebred Charolais, have
ranch or study the videos on our website before the sale. If you can’t
different shades of red hide. Some of these red-hided bulls will throw
make it to Rugby Livestock on sale day, call us to discuss the bull
black hide on black cows. Be sure to look at the red Charolais bulls –
options that will fi t your cows, even if you plan to bid online with
we have an exceptional group this year.
liveauctions.tv. If you have any problems or questions, feel free to
The Salers offering includes 45 bulls, both red and black hides with call one of us on our cell phones:
varying percentages of Angus and Salers.
Roger: 701-720-1156 • Kevin: 701-720-1363
At the end of the test, the bulls will be weighed and ultrasounded for
Bryan Dean: 701-720-0802 • Neil: 701-471-0153
loin eye and marbling. These measurements will be incorporated
into our exclusive profi t index which does a good job of sorting We will be happy to help you with trucking arrangements after the
the bulls. This data will be available on our website www. sale. I feel good about this industry and we look forward to doing
effertzkeyranch.com about February 20. business with new and old friends on March 11.

Videos of the sale bulls are now on the website Roger Effertz and the EKR Crew
www.effertzkeyranch.com.

Research from Dr. David Lalman, Oklahoma State University, shows
that heterosis increases production 20 – 25% per cow. More than half
of this effect is dependent on the use of crossbred cows. Our bulls fi t
into this scenario very well. Our Salers Optimizers will help you build
an excellent, crossbred cowherd. Use our Charolais bulls on your
crossbred cows as a terminal sire to boost heterosis.

On the feeder calf front, we have results on the 140 head we put
through a Tyson NHTC program last year. We then compared
the data to the feeders we put through a commodity program in