Page 2 - Effertz Key Ranch Annual Charolais, Salers/Optimizer Bull Sale – March 10, 2022

HIGH-IMPACT

GENETICS ...

Welcome to our

44th Annual Bull Sale!

Effertz Key Ranch has been breeding Charolais cattle since excellent, crossbred cowherd. Use our Charolais bulls on
1959 and Salers since 1983. We are always working on your crossbred cows as a terminal sire to boost heterosis.
genetics that will make this business more profitable. We
offer sound bulls that have been tested and measured to We strongly believe in the genetic potential of our bulls,
prove their quality and great potential within someone and we have kept up by genetically testing for carcass traits:
else’s program. Despite the dry conditions last summer, our Leptin, PMCH, IGF2 and CRH. All bulls have been tested
calf crop hasn’t missed a beat, and we are excited to offer a and selected for Leptin over the years. Leptin positive cattle
solid set of bulls. The bulls most recent weights showed an have increased traits in fat accumulation, milk production,
average daily gain of 4.0lbs/day with several bulls gaining cow longevity, weaning weights and carcass composition.
over 4.5 lbs/day, topping the scales at 5.34lbs/day. That This is something that has added a lot of value to our
feed conversion is exactly what we are looking for, and that program and our customers’ programs. We have seen first
creates a direct positive impact on our customers’ calves. hand the added value in our feeder cattle. In September
2021, out of 132 EKR cattle that were slaughtered at
The offering includes 88 Charolais bulls, some of which Tyson, 114 graded Choice and 14 were Prime.
carry a buckskin gene and even though are purebred
Charolais, have different shades of red hide. Some of these We strive to breed cattle that fit a powerful profile, are
red-hided bulls will throw black hide on black cows. Be sure sound and have high quality carcass traits. We are happy to
to look at the red Charolais bulls-we have an exceptional say that, for us, and our customers, this method is working.
group this year. We invite you to come by and take a look at the bulls at our
north ranch or study the videos on our website before the
The Salers offering includes 42 bulls, both red and black sale. If you can’t make it to Rugby Livestock on sale day, call
hided that vary in percentages of Angus and Salers. us to discuss the bull options that will fit your program, even
if you plan to bid online with liveauctions.tv. If you have
These bulls will be weighed and ultra-sounded for loin eye any problems or questions, feel free to call us.
and marbling. These measurements will be incorporated
into our exclusive profit index which does a good job of Roger: 701-720-1156 Bryan Dean: 701-720-0802
sorting the bulls. This data will be available on our website Kevin: 701-720-1363 Adam Dean: 701-537-3882
www.effertzkeyranch.com two weeks before the sale. Videos Neil: 701-471-0153 Julia Dean: 307-462-1072
of the sale bulls are available on our website as well.
We will be happy to help you with trucking arrangements
Research from Dr. David Lalman, Oklahoma State after the sale. I am optimistic about this industry and its
University, shows that heterosis increases production 20- future, and we look forward to doing business with new and
25% per cow. More than half of this effect is dependent on old friends on March 10th, 2022 at the Rugby Livestock
the use of crossbred cows. Our bulls fit into this scenario Auction in Rugby ND.
very well. Our Salers Optimizers will help you build an
Roger Effertz and the EKR Crew