Page 8 - Red Hill Farms Annual Bull Sale – March 18, 2023
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Spring 2023 – Red Hill Farms                     Sale Information


                      $Profit  now laser-focused
                                  ®
                          for 2023 and beyond!

                       On December 12 , 2022, the $Profit  System
                                   th
                                                 ®
                        made its largest modification in history.
             This unprecedented change was driven by new technology, better data, and changing
             markets. The primary drivers of the changes were as follows:
                Change #1.  The system incorporated the Zoetis Cow Fertility EPD into $Ranch
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                           and $Profit . The Cow Fertility EPD predicts large differences in the calf crop
                                         percentage expected from a bull’s daughters!
            •  The Zoetis Cow Fertility EPD was launched in May of 2021. It included data on over 160,000 dams with over
              975,000 calving records. These dams have pedigree links to the entire 1.4 MM animal $Profit database. This
              includes cowherd data from all of the $Profit Partner herds listed below.
            •  After extensive investigation, we believe that this EPD is the single best predictor of a cow’s lifetime productivity.
            •  Model analysis demonstrates that the number of calves produced in a cow’s lifetime is DIRECTLY related to
              that female’s probable annual calf crop percentage weaned.
            •  Higher Fertility EPD bulls produce daughters that will wean a higher average annual calf crop percentage weaned.
            •  These calf crop percentage differences drive HUGE differences in profitability.
            •  High Fertility EPD bulls will build cow herds with consistently better breed back, higher calf crop percentage
              weaned, less culling requirements, and reduced replacement rates.














 $Profit  now laser-focused    These modifications have significantly changed the expected $Ranch , $Feeder , and $Profit  for
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                                                    ®
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 for 2023 and beyond!  animals in the $Profit  System database.
                              ®
                  •  Selection for $RANCH  will build the most fertile and efficient cows.
                  •  Selection for $FEEDER  will build steers that efficiently gain and reach Prime marbling.
                              ®
                           Cody Halfmann
                                           Lee Leachman
               Larry Melhoff
                                                         Sam Lorenzen
                  •  Selection for $PROFIT  will create the industry’s leading cowherds for fertility,
                              ®
              (406) 596-1204    (325) 245-8928  (970) 568-3983  (541) 215-2687
                     efficiency, marbling, and profitability.
                Contact these $Profit Partners for more information and higher fertility genetics!
                                  ®
                     Change #2.   The $Feeder  Index was adjusted to place more emphasis on
                                                reducing feed costs.
                 •  Feed to Gain is more important than ever in the feedlot.  Cattle with inefficient gains cannot
                  efficiently reach higher carcass weights and higher marbling targets.
                     Change #3.   2022 markets showed a record Choice/Select spread and record
                                                Choice/Prime spread that make marbling more valuable than ever!
                 •  In 2022, the difference between the Choice cutout value and the Prime cutout value was just
                  over $55 per cwt. This occurred despite record percentages of cattle grading Prime. On an
                  850-pound carcass, this is worth a shocking $467 per head.
                   •    Most Prime beef is still sold in the US domestic market. Increasingly, consumers are buying
                    Prime beef in the retail case. The global export market for Prime is relatively un-tapped.
        6 – Red Hill Farms
                “It’s all working… Our cows bred up 94% and our 2-year-olds
                bred up 90% – all in a year with 3" less than normal rain. Plus, our calves
                weaned 30 pounds heavier.
                We’ve been using high $Ranch and high Fertility bulls – Our cows are
                getting better and our calves are improving in the feedlot.”
                        Shane Cox, Seifert Division Manager
                        IX Ranch, Big Sandy, MT






                Ryan Ludvigson    Donnell Brown    Bart Jones   Frank Wedel
                (515) 450-3124  (940) 256-1406   (615) 633-6941            (620) 874-1437
                 Contact these $Profit Partners for more information and higher fertility genetics!
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