Page 8 - Red Hill Farms Annual Bull Sale – March 18, 2023

Spring 2023 – Red Hill Farms Sale Information

$Profit now laser-focused
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for 2023 and beyond!

On December 12 , 2022, the $Profit System
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made its largest modification in history.
This unprecedented change was driven by new technology, better data, and changing
markets. The primary drivers of the changes were as follows:
Change #1. The system incorporated the Zoetis Cow Fertility EPD into $Ranch
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and $Profit . The Cow Fertility EPD predicts large differences in the calf crop
percentage expected from a bull’s daughters!
• The Zoetis Cow Fertility EPD was launched in May of 2021. It included data on over 160,000 dams with over
975,000 calving records. These dams have pedigree links to the entire 1.4 MM animal $Profit database. This
includes cowherd data from all of the $Profit Partner herds listed below.
• After extensive investigation, we believe that this EPD is the single best predictor of a cow’s lifetime productivity.
• Model analysis demonstrates that the number of calves produced in a cow’s lifetime is DIRECTLY related to
that female’s probable annual calf crop percentage weaned.
• Higher Fertility EPD bulls produce daughters that will wean a higher average annual calf crop percentage weaned.
• These calf crop percentage differences drive HUGE differences in profitability.
• High Fertility EPD bulls will build cow herds with consistently better breed back, higher calf crop percentage
weaned, less culling requirements, and reduced replacement rates.

$Profit now laser-focused These modifications have significantly changed the expected $Ranch , $Feeder , and $Profit for
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for 2023 and beyond! animals in the $Profit System database.
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• Selection for $RANCH will build the most fertile and efficient cows.
• Selection for $FEEDER will build steers that efficiently gain and reach Prime marbling.
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Cody Halfmann
Lee Leachman
Larry Melhoff
Sam Lorenzen
• Selection for $PROFIT will create the industry’s leading cowherds for fertility,
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(406) 596-1204 (325) 245-8928 (970) 568-3983 (541) 215-2687
efficiency, marbling, and profitability.
Contact these $Profit Partners for more information and higher fertility genetics!
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Change #2. The $Feeder Index was adjusted to place more emphasis on
reducing feed costs.
• Feed to Gain is more important than ever in the feedlot. Cattle with inefficient gains cannot
efficiently reach higher carcass weights and higher marbling targets.
Change #3. 2022 markets showed a record Choice/Select spread and record
Choice/Prime spread that make marbling more valuable than ever!
• In 2022, the difference between the Choice cutout value and the Prime cutout value was just
over $55 per cwt. This occurred despite record percentages of cattle grading Prime. On an
850-pound carcass, this is worth a shocking $467 per head.
• Most Prime beef is still sold in the US domestic market. Increasingly, consumers are buying
Prime beef in the retail case. The global export market for Prime is relatively un-tapped.
6 – Red Hill Farms
“It’s all working… Our cows bred up 94% and our 2-year-olds
bred up 90% – all in a year with 3" less than normal rain. Plus, our calves
weaned 30 pounds heavier.
We’ve been using high $Ranch and high Fertility bulls – Our cows are
getting better and our calves are improving in the feedlot.”
Shane Cox, Seifert Division Manager
IX Ranch, Big Sandy, MT

Ryan Ludvigson Donnell Brown Bart Jones Frank Wedel
(515) 450-3124 (940) 256-1406 (615) 633-6941 (620) 874-1437
Contact these $Profit Partners for more information and higher fertility genetics!