Page 2 - Southern Reds Spring Red Angus Bull Sale – April 22, 2022

Welcome Southern Reds

We at Southern Reds are excited to welcome all of our friends, colleagues and
clients to our first annual spring bull sale. With demand for our bulls rising, we
decided that it was necessary to take this next step in our program to allow each
of our producer partners an equal chance at obtaining the right bulls for their pro-
grams. Our goal is to make this a low-key stress-free event to allow our customers
to meet each other and grow their contacts as well as buy bulls without emotion
in our cowboy-style auction.

We believe the bulls we are offering in this sale are the best calves we have raised
to date. A decade of selecting cows that are fertile, productive and that thrive
in a forage only system is built into these bulls. We continue to operate on 100%
forage, with every animal we own having to survive on stockpiled grass through
large portions or all of the winter.

We are not here to raise a few great bulls. Our goal with each calf crop is to make
them more consistent and uniform in their type, kind, and genetic background as
we believe consistency and uniformity is the easiest way to add value in the beef
business. To have consistent calves in a cross-bred operation, it is imperative that
a bull is consistent in his genetic make-up. We will be the first to admit that our
cattle are not perfect, but they are improving with every generation due to the
environmental pressure that we place on all classes of cattle that we own.

If you have any questions about our program or would like to see the cows in per-
son, please reach out to us before or even after the sale. We would love to walk
you through our cowherd so that you can better grasp what our program is about
and if you think we have solutions to the needs of your own cowherd. We look
forward to seeing you on April 22!

Thank you,
Michael, Kaitlyn, Brooks, Rivers and Banks Vance
Cooper & Katie Hurst
Jonathan & Karim Batarseh